Performance Planner guide for managing your plan [Guide]
Performance Planner is a tool that lets you create plans for your advertising spend, and determine how changes to campaigns might affect key metrics and overall performance.
About me
I drive, craft, and refine the content that educates and empowers your audience.
Writing, editing, and storytelling are my bread and butter, but it's my content production and strategy skills that earned me the nickname "The Content Crusher."
Most recently, I edited brand content for ZoomInfo. Before that, I managed learning content at Google in more than 45 languages for the Google Ads Help Center.
My prior experience includes: science journalist at Sky & Telescope magazine, book editor at Harvard University, content marketing at construction tech company Propeller Aero, and scientific technical writer at scientific R&D firm RadiaSoft.
I hold a bachelor's degree, magna cum laude, in physics and English literature from the University of Redlands and an MA in publishing and writing from Emerson College. I also moonlight as a book reviewer.
➡️ What's it like to work with me? Check out my collaborator testimonials.
Filters & Sorting
Make a responsive search ad open to a lead form
If your primary goal is to collect leads, you can use lead form assets to show a lead form every time someone selects the headline in your responsive search ad. In this article, you’ll learn how your campaign settings determine which lead form ad is eligible to serve.
Uploading license or insurance documents
Your business must pass Google’s screening and verification process to serve Local Services Ads. Depending on the business category and country, this process may include verification of licenses or insurance.
Why aren’t my Local Services Ads running?
Whether your ad appears when you search for it depends on a number of factors, such as your budget and other advertisers' ads competing to appear for the same search phrases.
Business screening and verification requirements
Businesses seeking to advertise with Local Services Ads are required to complete appropriate background checks and have appropriate licenses and insurance.
Improve your Local Services Ads performance
Check out these best practices to ensure that your ad is set up to reach the right customers and showcase what makes your business unique.
About Smart Mode and Expert Mode
Your Google Ads experience will differ slightly depending on whether you’re in Smart Mode or Expert Mode.
About video ads in Smart campaigns
Creating video ads may seem overwhelming to a small business owner, but Smart campaigns streamlines the campaign setup and management process.
How Particle Accelerators Work: From Linac to Synchrotron
Accelerating particles is a simple concept: an electric field moves a charged particle from one location to another.
Exploring Coordinate Systems and Map Projections
Coordinate systems provide X, Y, Z, locations for all points in space. Knowing this information lets you determine where you (or your worksite) are on the earth.
NX2 Uses for Total Worksite Management on New Zealand’s National Motorway Project [Case Study]
Near Auckland, the $709.5M National Motorway project is underway. Extending from Pūhoi to Warkworth, this massive roadwork job will expand the four-lane National Motorway, a.k.a SH1, 18.5km (11.5mi).
Hensel Phelps Manages Hawaii Airport Jobsite in 3D [Case Study]
One of Hensel Phelps's current projects is building the Daniel K. Inouye Airport in Honolulu, Hawaii, an international airport that will see a lot of air traffic.
Sukut Is Using to Save Time, Money on California Dam Project [Case Study]
Sukut Construction LLC is one of the largest heavy civil engineering contractors in the western region. Headquartered in Santa Ana, CA, they bring in over 50 years of superior performance on a wide variety of residential, public, commercial, and industrial projects.
How it works: GCP vs PPK drone surveying
Post-processing and real-time kinematic workflows are more accessible as newer drones come to market. But there’s still a lot of confusion about what the technology is, how it works, and what’s best for your surveying needs.
Drones and Photogrammetry: What is Photogrammetry?
Producing accurate, useful 3D drone surveys requires three ingredients: aerial drone imagery, good ground control, and the science of photogrammetry.
Long-Lived Magnetic Fields of Meteorites
Research shows that the magnetic fields in the asteroid parent bodies of two meteorites lasted hundreds of millions of years after our solar system’s formation.
Rosetta Update: Philae Landed in a Hole
The exact location of Philae’s landing site remains unknown, though the site’s topography might allow the lander to operate longer than planned. Meanwhile, Rosetta is detecting organics and heavy elements even when Comet Churyumov-Gerasimenko is far from the Sun.
The 2014 Autumnal Equinox Arrives
To those who’ve unpacked their winter coats, closed their windows at night, and felt that telltale crispness in the air, it seems that autumn has already started. Astronomically speaking, however, the fall season only comes to the Northern Hemisphere on Tuesday, September 23rd at 2:29 Universal Time (10:29 p.m. EDT on Monday, the 22nd).
Professional-Amateur Galaxy Photos | The Power of Citizen Science
Amateur astronomers have teamed up with the pros to produce four stunning multiwavelength images of the galaxies M101, M81, M51, and Centaurus A.
Gaia Launches to Pinpoint a Billion Stars
The long-awaited Gaia mission will map the size, shape, and motions of our galaxy to extraordinary precision.