Performance Planner is a tool that lets you create plans for your advertising spend, and determine how changes to campaigns might affect key metrics and overall performance.

In Google Ads, you can choose the days of the week and the times of the day to run your ad. For example, you can set your ad to run during regular business hours or when you can respond to customer calls in a timely manner. Perhaps you only want to show your ad on certain days or during business hours when you’re free to handle customer inquiries.

If your primary goal is to collect leads, you can use lead form assets to show a lead form every time someone selects the headline in your responsive search ad. In this article, you’ll learn how your campaign settings determine which lead form ad is eligible to serve.

Your business must pass Google’s screening and verification process to serve Local Services Ads. Depending on the business category and country, this process may include verification of licenses or insurance.

Whether your ad appears when you search for it depends on a number of factors, such as your budget and other advertisers' ads competing to appear for the same search phrases.

Businesses seeking to advertise with Local Services Ads are required to complete appropriate background checks and have appropriate licenses and insurance.

Check out these best practices to ensure that your ad is set up to reach the right customers and showcase what makes your business unique.

Your Google Ads experience will differ slightly depending on whether you’re in Smart Mode or Expert Mode.

Creating video ads may seem overwhelming to a small business owner, but Smart campaigns streamlines the campaign setup and management process.